AI Isn’t Coming — It’s Already Here

And Why You Should Probably Stop Fighting It

Let’s talk about the behemoth currently occupying the planet: AI.

It's the buzzword of our generation. Everyone’s talking about it - loudly. Some see it as the end of creativity. Others see it as the new frontier. As someone who’s lived on both sides of the debate, here’s where I’ve landed:

AI isn’t your enemy - but it will leave you behind if you pretend it doesn’t matter.

I’m cautiously optimistic.
Yes, it’s wild. Yes, it’s moving faster than anything we’ve ever seen.
And no, it’s not perfectly regulated (yet). But here’s the reality: it’s not going away.

You can contest it, or you can use it.
At Nexubis, we’ve made our choice.

Let’s Zoom Out First

I finished my design studies in 2020 - which feels like five minutes ago.
Back then I was:

• Hard-coding my first websites
  
• Designing in Sketch (RIP)
  
• Dipping my toes into print, motion, and branding
  
• Using tools that already feel ancient
  
  

In just five years, everything I do professionally has been touched by tech - and not even counting AI.
Tools evolved. Workflows streamlined. Design and development started bleeding into one another.
The pace of change? Stupid fast.

Now layer AI on top of that?
Yeah… we’re living in a different era.

The Moment It Clicked

I still remember the first time I used ChatGPT.
It had just launched. A colleague showed it to me while we were still chained to our 9-to-5s.
At first, it was just a cool way to reword emails and clean up Slack messages.

Then came the plot twist.

I was asked to build a highly custom pricing page — with live asset data, timeframes, currency toggles… full-on Javascript territory.
And I hadn’t touched JS in years.

So I asked ChatGPT.

Back and forth, tweaking, refining, debugging.
Five hours later, the whole page was live and fully functional.

That was it.

That was the moment I realised this thing wasn’t just a toy — it was a cheat code.

I’d done something that should’ve taken days. And I’d learned in the process.
Not through StackOverflow rabbit holes or three-day YouTube binges — but through doing, with a tool that gave me context and speed.

The Tools Got Smarter — And So Did We

Since then, I’ve fully embraced AI — and so has Nexubis.
Not in some shiny “look how futuristic we are” kind of way.
In a quietly ruthless efficiency kind of way.

We use it to:

• Cut down on admin
  
• Generate first-pass content
  
• Speed up prototyping
  
• Optimise code
  
• Refine brand voice
  
• Deliver client work faster, without the quality dip
  

We still put in the thinking. We still make the calls. But we’ve offloaded the grunt work.

And while we’re doing that?
A lot of other local agencies are still stuck in outdated processes, clinging to the way things “have always been done.”

We’re not here to win the nostalgia award. We’re here to deliver better work, faster, smarter.

It’s Not All Doom (Unless You Pretend Nothing’s Changing)

Let me say this clearly:
AI is not going to “replace everyone.”
But it will replace the people who refuse to evolve.

Even now, I know professionals who won’t touch it — for fear, or pride, or both.
Meanwhile, I’ve got interns at Nexubis building in Figma and Webflow while using AI to optimise workflows like pros.

That’s the new baseline.
And the gap between those who use it well and those who ignore it?
It’s growing by the day.

What Comes Next?

In the coming weeks, I’ll share some of the tools we’ve adopted at Nexubis — the ones that have meaningfully improved how we work, not just added more fluff to our stack.

But for now, here’s the real takeaway:

AI is not a threat to creativity — it’s a pressure test.
And the ones who adapt will thrive.

It’s not about replacing people.
It’s about freeing them up to focus on what matters.
It’s about empowering dreams at scale. (Yes, we love our slogan.)

Final Word

You don’t have to love AI. You don’t have to use every new tool that pops up.
But if you’re serious about growing — as a company, a creative, a founder — you can’t afford to sit this one out.

The world is changing. Fast.
And this time, the wave isn’t going to wait for anyone.

Be open. Stay curious. And for the love of all that is productive… stop trying to fight the future.