Not your average
agency blog
This is where we think out loud, share what’s actually working, and say the quiet parts founders aren’t supposed to say. Come for the insights — stay for the real talk.
Welcome to Dreamlab
Introducing Dreamlab, the Nexubis blog where we share our real-time journey – the systems we're building, the culture we're refining, the tools we're experimenting with, and the lessons learned helping clients navigate the startup world. This isn't generic content; it's us thinking out loud, sharing wins, stumbles, and practical insights through series like Founders Diary, The Startup Stack, Empowering Dreams, and AI x Nexubis.
How We Landed on Empowering Dreams — and Why It Stuck
Finding the right slogan for Nexubis wasn't easy. Inspired by iconic brands whose slogans reflect their core identity, we needed more than just a catchy line. "Empowering Dreams" emerged because it resonated with our mission: empowering clients with tools for real results, fostering internal team growth, evolving into a business accelerator for founders, and supporting community initiatives. It's now the filter for everything we do.
How It All Started (and Almost Didn’t)
Nexubis launched in May 2023, initially operating as a behind-the-scenes white-label Webflow agency built on founder relationships. Soul-crushing invisibility led to a strategic shift: prioritizing direct client partnerships and retainers over ghost work. Key hires, expanding services like in-house 3D/motion, and learning that referrals beat expensive marketing agencies fueled growth. By late 2024, we hit R2.2 million revenue, secured major retainers, and built sustainable systems.
What Early-Stage Founders Spend Way Too Much Time On
Early-stage founders often fall into time-wasting traps. Stop obsessing over perfecting your MVP; its purpose is to ship and learn fast, not be flawless. Don't get lost tweaking logos or drowning in documentation and meetings – focus on building and selling. Be adaptable; don't marry your initial idea when the market demands change. Crucially, ensure you're solving a real, urgent problem that resonates clearly with your audience.
AI Isn’t Coming — It’s Already Here
AI is no longer a future concept; it's a present-day reality reshaping industries.1 While debated, the crucial point is its permanence. My own journey, from design studies in 2020 to using ChatGPT to build a complex JS page in hours, proved AI isn't a toy but a powerful tool. At Nexubis, we leverage AI to streamline admin, generate initial content, speed up prototyping, and optimise code, allowing us to deliver faster, smarter client work while others cling to outdated methods.