The Disruption

We have this running joke at Nexubis.
Whenever something I predict comes true, someone quietly updates a doc called:

“Hannes’ Prophecies.”(Yeah, that’s a real thing.)

It started as a joke.
Now it’s kind of… not.

Let’s rewind to one of my earliest “visions” - I said Figma would eventually bridge the gap between design and development. Either by partnering with a player like Framer or doing it on their own.

Fast-forward to 2025 and boom:
Figma Sites.
Framer and Webflow are sweating like they just got served papers.

And look - I’m not here to collect my oracle trophy (okay maybe just a little).
I’m here to talk about what comes next.

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Prediction Mode: Activated

Here’s the big one:
AGI (Artificial General Intelligence) will be public-facing by 2027.

I know. Wild.
But so was your grandma’s iPhone when she first saw it.

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Wait - What’s the Difference Between AI and AGI Again?

Let’s keep it simple:

• AI: Smart tool. Trained to do a narrow task really well. (E.g. generate an image, finish your sentence, write you a passive-aggressive Slack reply.)
  
  
• AGI: Smart entity. Learns across domains. Understands context. Makes decisions. Can do your job, your manager’s job, and possibly your therapist’s job in one go.
  
  

If current AI is like a calculator, AGI is like a full-on problem-solving brain - that doesn’t sleep, doesn’t complain, and doesn’t need a raise.

Now pair that with the compounding speed at which AI is developing.
You remember that cursed AI video of Will Smith eating spaghetti?
Yeah, that was 2023.

Now run that same prompt through Sora in 2025 and you get borderline Pixar.
Frightening? Yes.
Incredible? Also yes.
And it’s now the worst it’ll ever be again.

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The Great Tool War: Figma’s Full Send

So let’s pivot to the design/dev world.

Figma just announced its intentions to eat everyone’s lunch - Adobe, Framer, Webflow, even your weird cousin who still codes CSS by hand.

They’re building an all-in-one creative stack.
Not just for designers.
For marketers.
Developers.
Founders.
Everyone.

This is a textbook case of a company gunning for market dominance.
And when a platform like Figma consolidates enough power, everyone else has to pivot - or perish.

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What Happens to Webflow and Framer?

Well, Webflow already teased their DevLink and logic features, so my bet?
They lean hard into web apps and dynamic, complex workflows - things Figma Sites won’t be able to touch initially.

As for Framer… honestly?
Their pivot isn’t as clear.
Maybe they niche down into hyper-polished marketing sites with built-in analytics and growth tools.
Or they go all-in on motion and storytelling.

But one thing’s for sure:
They either adapt or become another MySpace of design tools.

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The Bigger Picture: Supply & Demand Is About to Flip

Here’s the economic kicker:

With Figma Sites enabling anyone with a half-decent grasp of Auto Layout to suddenly “become a developer”…
what happens to demand?

Supply goes up. Way up.

And what happens when supply goes up?

Prices go down.

Design is development now - at least for static marketing sites.
So that freelance dev charging $7K for a homepage?
Might need to rethink that price tag when designers start pushing out full builds over a long weekend with no dev handoff required.

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What Does This Mean for the Dev Industry?

• Pros:
  
  • Faster iteration.
    
  • Easier collaboration.
    
  • More accessible tech for non-coders.
    
    
• Cons:
  
  • Rates drop across the board.
    
  • Generalists lose ground to tool-savvy specialists.
    
  • The definition of “developer” starts to shift - and not everyone will like the new version.
    
    

You Can’t Sit This One Out

This disruption won’t feel like a sudden earthquake.
It’s already happening - slowly, quietly…
until it hits all at once.

If you’re still stuck in the “but I’ve always done it this way” mindset…
Good luck.
You’re the frog in the boiling pot.

Stay curious.
Keep poking your stack.
Ditch your ego.
As Bear Grylls would say:

Improvise. Adapt. Overcome.

The tools are changing.
The workflows are mutating.
The definition of creative work is about to get a full-blown rewrite.

The question isn’t whether you’re ready.
It’s whether you’re willing.

Because like it or not, we’re already mid-air.

And there’s no going back.