10% Better or Don’t Bother

Every time we ship something at Nexubis, there’s an unspoken rule baked into the process:

Do it at least 10% better than the rest.

Not 10% more expensive.
Not 10% flashier.
10% more thoughtful. More functional. More “damn, that’s clever.”

So when we overhauled our entire business model - shifting from the dark ages of hourly billing to a clean, flexible subscription - it wasn’t just a pricing change. It was a full systems rethink. (If you haven’t read "Sell Value, Not Time," now’s your chance to catch up before your competitors do.)

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The Packages Page Panic

One side effect of a model shift?
We had to redesign our Packages page from scratch. A real “start with nothing and make it make sense” kind of job.

So we built an MVP. Looked decent. Sounded solid.
But then we did something most founders conveniently skip:

We sent it off to someone with zero context.
No background, no soft launch, no prep. Just, “Hey, rip this apart.”

And holy hell - the feedback was gold.

Suddenly we saw every confusing sentence, every vague assumption, every spot where we thought “Oh, they’ll get it.”

Spoiler: they didn’t.

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UX 101: You're Too Close

This is your gentle reminder:
You are not your user.

Your brain is already drunk on your own Kool-Aid.
You think everything is clear because you built it.
But clarity isn’t created - it’s confirmed through frictionless usability.

Which is why getting real, unfiltered client feedback is the move.
You’re not just polishing pixels - you’re exposing blindspots.

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The Referral Rethink That Changed the Game

Buried in that same feedback was a comment about our referral program and trial experience.

At first, we shrugged. “It’s just a one-week paid trial. Works fine.”

Then we really looked at it.

One week to evaluate an entire creative partnership?
That’s like deciding to marry someone after one drink and a LinkedIn stalk.

So we changed it. Here's the new play:

• One-month trial
• Billed per deliverable (or discounted hourly)
• Zero commitment - just real work, real trust

We gave it space to breathe.
Space to build actual momentum.
And suddenly? Clients weren’t rushing. We weren’t compressing. Everyone got to breathe - and evaluate the real partnership.

Trial version 2.0 isn’t just a better UX - it’s a better experience.
Because trust isn’t built in seven days.
It’s earned in how you solve the small stuff early on.

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Don’t Copy. Compete.

Here’s the part no one wants to admit:

Most companies don’t design from scratch.
They Frankenstein together bits and pieces from competitors and hope no one notices.

We did that too - pulled best practices, layout inspo, subscription flow examples, the works.
But then we asked one extra question:

“Where does this suck… and how do we unsuck it?”

That’s the 10% edge.
Not copying. Not reinventing.
Just choosing to dig a little deeper.

Look - there’s always a third option.

Maybe your competitors didn’t think it through.
Maybe they settled.
Maybe they’re just as confused as you were on week one.

So stop assuming there’s some mysterious, perfect logic behind how everyone else does it.

Sometimes there isn’t.

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Apple Didn’t Invent the Phone

They just made the damn thing not suck.
And that’s your job too.

You don’t need to be first.
You need to observe better, refine harder, and deliver something that actually makes people feel something.

So whether it’s a pricing model, a referral flow, or your entire product UX…

Keep tinkering. Keep refining.

Small moves, smart thinking, compounding gains.
That’s how you build a brand people don’t just use - they trust.