The Power of LinkedIn
If there’s one thing I wish I started sooner, it’s showing up on LinkedIn.
For years it was one of those things I kept putting off, mostly because I didn’t really “get” it. The idea of posting every day felt unnatural. I’ve never been someone who lives on social media. My Facebook has been dead for years, and my last Instagram post is over a year old. So yeah, you can imagine how excited I was about becoming “a LinkedIn guy”.
But over the last little while, I kept stumbling across content that framed LinkedIn differently.
Not as a place to post for the sake of posting, but as a place to build awareness and become a lead magnet over time.
The Post That Changed My Perspective
Then I saw a post (on LinkedIn, obviously) that really resonated with me. It said something along the lines of:
“The personal myth CEOs still believe is that personal branding is for influencers. Your audience doesn’t buy companies first, they buy people. Before a deal they check your profile, they read your posts, they judge your credibility. If your LinkedIn looks weak, your leadership perception suffers.”
And it’s hard to argue with that, because I do the exact same thing. Before a first meeting with a client, I’ll check their LinkedIn. I’ll skim their profile, read a few posts, get a feel for how they think, and usually drop a follow. It’s my version of doing a quick vibe check before we talk business.
The Experiment
So on a random Monday, I decided I’m starting. I told myself: post every day. Consume content intentionally. Leave at least 10 thoughtful comments a day.
I expected this to be one of those slow-burn things where results compound over months.
Instead, the results came much faster than I expected.
In under 7 days, I went from around 500 followers to 1000+. Total impressions hit 10,000 in that same period, which is light years ahead of what I was seeing before. Profile visits went from 50 to 60 per month… to over 300 in one week. Even LinkedIn analytics basically screamed at me with something like a 6100% increase in impressions and engagement.
Instant gratification. Which I did not expect.
What I Was Doing Wrong Before
The weird part is: I’ve already shared a lot on LinkedIn.
I’ve written over 80 articles over the past few months and posted them there, but I eventually realised the format was wrong for the platform. I was treating LinkedIn like a dumping ground for links.
“Oh here’s my article, here are some touchpoints, please go read it.”
That approach technically works… eventually. People do read it over time. But it’s not the same as what I’m seeing now. LinkedIn wants something more organic. More human. Less “content distribution,” more “conversation.”
Week One: The Unexpected Part
Now, about my first week experience.
It was… odd.
There were days where I cringed at myself. I’m not going to pretend I didn’t. Posting daily forces you to face your own voice, and sometimes you read your draft back and think: “Who let me cook?”
But by day four, something shifted. I started finding a rhythm. And the thing I thought I’d hate, I started enjoying.
Because LinkedIn is actually a solid place to process what you’re tackling week to week. It’s also an exceptional platform for learning. You’ll read something that makes you rethink how you’ve been approaching a problem for years. That alone is valuable.
The Quality of People Is Wild
On top of that, the conversations have been surprisingly good. I’ve already connected with genuinely smart people, and we met two incredible humans through the platform that we had meetings with last week. Proper nuggets of gold. One of them even spent 14 years as a marketing lead at Nike. That kind of access is wild when you think about it. The opportunity to connect with seriously “goated” people is real, if you show up with substance and consistency.
Trust Before Transaction
And that’s the key point.
LinkedIn is trust before transaction.
A sales funnel doesn’t start when someone needs you. It starts way earlier, with familiarity. With repetition. With “I’ve seen this person before.” So when the problem eventually shows up, you’re not a stranger. You’re that one guy they already feel like they know.
I’m only a week in, and I’m already excited about what the next few weeks and months look like as I refine how I use LinkedIn.
Because this isn’t about being an influencer.
It’s about being visible, credible, and top of mind.
