Not Everyone Wants the Gold Bar

You could be handing out gold bars on a street corner… and still get ignored.

No, really — that’s not a metaphor. It’s an actual video. Some guy stood in Times Square with literal gold bars offering them for free. Most people ignored him. Some looked suspicious. A few brave souls took one.

The rest? Walked straight past what could’ve been $1,000 in their pocket.

And that, my friends, is sales in a nutshell.

‍

Rejection ≠ Reflection

There was a time I’d get bummed when a pitch didn’t land.
Felt like I missed a step. Fumbled the ball. Maybe I wasn’t clear enough or persuasive enough.
(Founder guilt? Yeah, we’ve all been there.)

But here’s what I’ve learned:
Even the best offer won’t convert the wrong person.

Sometimes people don’t want the gold bar.
Sometimes they just want a free pen.
Sometimes they don’t want anything — they just want to keep walking.

And that’s okay.

‍

Quality Over Conversion

Our work at Nexubis speaks for itself.
We’re fast, we’re sharp, and we’ve built systems that actually scale.
Clients stick with us for years — not months.
We don’t waste time fluffing up deliverables that don’t move the needle.
We show up, build smart, and get it done.

So when a deal doesn’t close?
We don’t spiral.

We don’t lower the price.
We don’t throw in last-minute discounts like a sketchy SaaS popup.
We just keep building — for the people who do see the value.

Because they’re the ones worth focusing on.

‍

You Attract What You Send Out

Here’s a rule we live by:
The clients you take on today are the clients you attract tomorrow.

Take on cheap, chaotic clients?
Expect more of the same to follow.

But build solid relationships with forward-thinking founders who respect your process and trust your decisions?
You start getting intros to more people like that.

Type seeks type.
Momentum compounds.
Good attracts good.

That’s not manifesting — that’s math.

‍

So What’s the Move?

Don’t waste your energy convincing the wrong crowd.
Refine your message.
Know who it’s for.
Then deliver the damn gold bar with confidence.

The right people will notice. And when they do? They’ll remember the one who didn’t try to sell them a pen.