The Discipline of Quitting

We’ve been sold a bad slogan: “Never give up.”

Looks badass on a coffee mug. Sounds empowering on LinkedIn. But in practice? It’s a trap.

The most disciplined founders aren’t the ones who grind themselves into the ground. They’re the ones who know when to quit.

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The Marathon That Didn’t Matter

Author Mark Manson once made his marathon training public. He documented the early miles, the sweat, the grind. Then, 11 miles into a training session, he had a revelation: “Fuck this.”

He was putting in 15 hours a week… running, stretching, recovering, feeling his knees give out. It drained his energy, pulled him away from his wife, cut into his business, and left him exhausted for the workouts he actually loved.

So he quit.

No shame. No apology. Just a clear decision: this wasn’t making his life better.

And here’s the line that stuck with me: “Grinding through everything you start is just stubbornness disguised as self-discipline.”

That’s not just about marathons. It’s about companies, careers, and founders like me.

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Quitting Roles That Don’t Scale

When I started Nexubis, I was the one-man circus. Design. Dev. Ops. Sales. Invoicing. If there was a hat, I wore it.

At first, stubbornness felt noble. Hustle harder than anyone else. Be the hero. Except it nearly broke me.

Four hours of sleep. Burnout knocking. A business that could only run if I personally touched every task.

So I fired myself. From design. From dev. From ops. Every time I quit a role, Nexubis leveled up.

Discipline wasn’t in holding on. It was in letting go.

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Quitting the Safe Playbook

We also quit hourly billing. On paper, it was the “safe” option. Predictable. Easy to explain. Clients understood it.

But safe was killing us slowly.

Hourly made us reactive. It punished efficiency. It capped growth.

So we torched it and rebuilt the business around subscription packages. Risky? Definitely. But transformative.

The companies that win aren’t the ones who grind through old playbooks. They’re the ones who walk away from what no longer works… even if it feels reckless at the time.

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Quitting the Wrong People

Here’s the hardest one. People.

A bad fit on your team doesn’t magically turn into a good one with time. A teammate dodging accountability today will torch your culture tomorrow.

Quitting on the wrong person isn’t cruelty. It’s leadership.

It hurts. It feels personal. But dragging your feet has a cost  and your best people are the ones who pay it.

Promote faster. Fire faster. Protect momentum.

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Quitting Busywork (Before It Quits You)

I’ve also had to quit my addiction to movement.

For years, I equated speed with progress. Check tasks. Ship deliverables. Sprint endlessly. But eventually, the “motion equals momentum” mindset ran me into the ground.

So I pressed pause.

Busywork is the founder’s drug of choice. It feels productive. It looks productive. But it’s a distraction. Quitting busywork was the only way to trade noise for strategy.

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Quitting Is Strategy, Not Shame

Successful people quit stuff all the time. Oprah quit news reporting. Steve Jobs quit college. Gwyneth Paltrow quit acting to sell candles that made her richer than most SaaS founders.

Quitting isn’t weakness. Quitting is how you clear the table for the moves that matter.

• Quit the roles that keep you small.
  
• Quit the models that keep you stuck.
  
• Quit the people that kill your culture.
  
• Quit the busywork that drains your energy.
  
  

That’s not failure. That’s discipline.

Because every time you walk away from the wrong thing, you make room for something fire-breathing.

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Final Thought

“Never give up” sounds inspiring until you realize that giving up… strategically, deliberately, and with discipline is often the only way forward.

The founders who thrive aren’t the ones who hold onto everything. They’re the ones who master the discipline of quitting.