The Biggest Risk? Playing It Safe

Let’s just start with the obvious:
Everything is risky.
Existing is risky. Starting a company? Risky.
Not starting one? Also risky.

As Jim Rohn once said:

“If you think trying is risky, wait until they hand you the bill for not trying.”

Founders love pretending there’s a playbook.
But if you’re playing by the rules — or worse, standing still waiting for the “right time” — you’ve already lost half the game.

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Safety Kills Momentum

There’s this idea that if you keep your head down, take the “smart” gigs, avoid rocking the boat… things will just work out.

Let me be clear:
That’s not strategy. That’s stagnation.

At Nexubis, we decided to ditch safe moves a while ago:

• We scrapped hourly billing and rebuilt the entire business around subscription packages. Terrifying? Yes. Worth it? Every second.
  
• I started firing myself from core roles. First design. Then dev. Then ops. Every time I handed something over, we leveled up.
  
• We started saying no to good money if it came with zero long-term payoff. Because we’re not here for one-night stands. We’re building something that compounds.
  
  

The fastest way to stall? Keep doing what you’ve always done.

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You’re Not “Avoiding Risk” — You’re Just Delaying It

Founders are told to wait.
Wait for market timing.
Wait for product-market fit.
Wait until things are more “stable.”

Here’s what most don’t realise:
There is no risk-free version of this game.
The only choice you really get is which risk you’re willing to take.

So yeah — bet on the subscription model. Hire the intern and throw her into project leadership. Build Dreamlab.
None of it came with a guarantee.

But playing it safe? That’s the riskiest move of all.

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You Miss 100% of the Shots You Don’t Take

Obvious line. But people still forget it.

That pitch you didn’t send?
That bold strategy you sat on?
That hire you were scared to make?

Every one of those was a missed shot.

At Nexubis, we’re allergic to that kind of hesitation.
We give ownership early. We ship fast. We refine later.
We question everything. Especially what feels “normal.”

Because normal doesn’t disrupt anything.
And safe doesn’t scale.

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Build the Muscle, Not the Myth

Everyone wants the story of the founder who played it smart and won.
But that’s not real. That’s LinkedIn cosplay.

What’s real?

• Building before it’s perfect.
  
• Making bold calls without full certainty.
  
• Taking hits.
  
• And still showing up.
  
  

You’re going to pay a price either way.
Might as well pay for forward motion, not missed potential.

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The Only Real Risk? Standing Still.

We’ve made uncomfortable calls. Ditched what worked. Rebuilt from scratch.
And we’re going to keep doing it.

Because the companies that break through aren’t the ones that play it safest.
They’re the ones that move with intent — even when it’s messy.

You’re not going to get every move right. That’s fine.
You just can’t afford to be the founder that never moves at all.